Lakeland's Southgate arch

I recently re-watched the Tim Burton film Edward Scissorhands, which was filmed in Florida, and was thrilled to see the scene at Lakeland's Southgate Shopping Center. So I was excited to find out that it was just down the road from where I was staying on a recent trip to Lakeland. I had planned to do a Lakeland "photo safari" with my brother, but the weather did not cooperate. But I stopped at the 1957 shopping center to photograph their monumental signage, despite the rain.

Called a "flying saucer arcade" by the Lakeland Ledger, the shopping center's giant arch is mammoth in scale and has a huge support buttress behind it that lands in a neat little courtyard. In a thoroughly written article in the Fall 2001 SCA Journal, author Kim Hinder reports that the entire plaza cost over $1 million and an ad for its opening exclaimed "make plans now to rocket on down to help us celebrate the 'blast-off' of this 16 store galaxy."



The anchor store of the plaza was the Publix supermarket, and it was Publix founder George Jenkins who introduced many of the essential architectural elements we've come to associate with grocery stores today. Jenkins' innovations include "self-service meats and produce as well as groceries air conditioning, electric eye doors plate glass windows, 8-foot wide aisles," and perhaps most importantly, the idea to locate grocery stores in suburban shopping centers like the one in Lakeland.

Hinder reports that in 1956, supermarket design embraced the Exaggerated Modern style featuring "colossal canopies, parabolic arches, sign pylons, or pyramidal roofs" and the architect chosen to design in this style for Publix was Donovan Dean, the architect of the Southgate Shopping Center.

I first became aware of Dean through friends who live in a nearby Dean-designed house (future post.) According to an article in Reflections from Central Florida, Dean moved to Central Florida from Wisconsin in 1938, and eventually grew his architectural firm to have offices in Lakleand, Orlando, Cocoa and Winter Haven. Notable buildings he designed in the area include the Sentinel Star (Orlando Sentinel) building, St. James Catholic Church (currently undergoing restoration), and the corporate headquarters complex for Publix built in 1951. Below are some other buildings designed by Dean's firm, including some mid-century jewels, but none quite as grand as the Southgate Shopping Center.

The staff of one of Dean's offices, note the neon sign

Donovan Dean (love the pipe)

Greyhound bus station

I love how the signage accentuates the entrance

Publix Corporate headquarters

Typical Publix of the period, note the arch in the front

Archival images from Special Collections, Lakeland Public Library, Lakeland, FL

New images of old stuff

I've been bolstering my collection of vintage Florida postcards of late, and have found it more cost effective on Ebay than in antique stores. I tend to get obsessed with Ebay items about once a year, hopefully I'm done with '09. First it was Roseville Pottery, then Peter Pauper Press books, then the artist Joy Postle and now it's Florida postcards.

Here are 3 from my first shipment from Florida sites I've blogged about.

The Fountain of Youth postcard shows the stone cross supposedly laid out by Ponce de Leon out with 15 vertical stones and 13 horizontal stones to indicate the year, 1513. Nearby they found a small silver vessel with a parchment inside stating that Ponce de Leon claimed this land in the name of Spain.

The caption on the back of the Marineland postcard says: 

"DOCTOR" BRUSHES TEETH OF TRAINED WHALE

MARINELAND FLORIDA

Bok Tower seems to have been one of the most prolific producers of postcards and ephemera in the state. I wonder if that is an indication of its popularity in the past? This is the first vintage Bok postcard I've collected of the non-linen variety.

And finally I was contacted earlier this week by an individual looking for vintage images of Edgewater Drive in College Park, the Orlando neighborhood originally developed in the 1920s. I tried to point them in the right direction, but it seems there aren't many images around. If you know of any, please contact me. I came across this image of the old College Park Publix. While I loved the signage and facade, the narrow aisles were a hassle and I almost always accidently ran into some poor little old lady with my shopping cart while trying to navigate through the store. The old store was torn down and a new one replaced it. However, several old Publix buildings that have been re-used for other businesses still remain around Orlando; a subject for a future blog perhaps...