Showing posts with label Harvey's Groves. Show all posts
Showing posts with label Harvey's Groves. Show all posts

Friday, April 13, 2012

End of the season

One of my favorite bits of Old Florida still hanging on is the roadside citrus stand. While not in the great numbers as they used to be in the pre-interstate era, there are still some businesses selling the bounty from Florida groves, and stepping into these shops is like stepping back in time. This season I stumbled across a couple old businesses that sell Indian River Citrus, which is the "brand" known for high quality and great tasting fruit.

The first place I stumbled across earlier in the year was Davidson Brothers Citrus in downtown Daytona. The owner told me that Davidson's was Daytona's oldest business going back to 1922 and the shop, located near the Halifax Historical Museum, is full of great citrus memorabilia. The packing house is in the back and as I talked to the owner I got a quick lesson on Indian River Citrus and how many growers claimed to be from that region but actually weren't. We left with some delicious Honeybells or Tangelos – a blend of tangerine and grapefruit that are as sweet as candy. I must admit that for years I've not taken much interest in the types and varieties of citrus, and the more I learn, the more I appreciate the different tastes available every year.








When I visited Harvey's Groves in Rockledge last year it was not quite citrus season. This time, Harvey's was open, but just barely as this is the end of the season. Much larger than Davidson's, this roadside mecca on US 1, seemed to be full of snowbirds stocking up before they returned to the north. It was Easter weekend and for many of the folks who come down to sunny Florida for the winter, that marks the end of their stay. So I saw folks filling shopping carts full of the last fresh grapefruits and oranges grown in Florida this year.

Next season my goal is to frequent more of these great establishments and better understand the nuances and subtlety of different varieties of citrus. My recommendation for you is if you see one of these roadside institutions on your travels, by all means stop and get some citrus and enjoy the trip back in time!






Wednesday, October 5, 2011

Indian River Roadside Citrus


I like to drive the "blue highways" whenever I can to look for survivors of the development machine that constantly destroys or remodels anything old in Florida. I was cruising up US 1 in Brevard County, hoping to find mid-century motels or other commercial buildings from the era of the space race. A couple run-down seedy places survived but the best links to the previous century were examples of roadside citrus stands.

First was Harvey's Groves in Rockledge, a sprawling complex that at one time spanned both sides of the highway. Harvey's first opened as a small roadside stand in 1926. According to the Harvey's website, Roy and Blanche Harvey found themselves marooned in Brevard County after their car broke down on the way to Miami. Finding the Indian River area perfect for citrus, the Harveys grew their business by developing award-winning citrus and creating the Florida Gift Fruit Citrus Association.

Harvey's in 1949 from the State Archives of Florida



The Indian River Citrus District is a narrow strip running along the east coast of Florida from Daytona to West Palm Beach. Legal action in the 1930s limited the district to this six county area, as Indian River became a brand associated with premium quality citrus and today 75% of the state's total grapefruit crop originates from the district.


Historic images of Indian River citrus: citrus label, groves and a citrus stand. From the State Archives of Florida

I was pleased to see a great example of programmatic or mimetic architecture from Florida's citrus business in Melbourne. This round orange-shaped building was very likely originally used as a roadside citrus stand. Today, restored by the Melbourne Rotary Club, the iconic building sits on the lot owned by the Disabled American Veterans. Similar structures in California were recently added to the Falling by the Wayside list created by the Society for Commercial Archeology. I know of only one other in Florida near Mt Dora.



Sadly not all survivors form the heydays of Florida citrus are in good shape. The Marion S. Whaley Citrus Packing House in Rockledge, despite being on the National Register of Historic Places, looks to be slowly crumbling into the landscape. Most recently know as the Old Victory Groves Packing House, the large complex built in 1930 is said to be riddled with termites. Like the Bob White Citrus Packing Plant in De Leon Springs, the piece of Florida history will vanish unless action to preserve it takes place soon.




Off the blue highways, on the evil interstates, it is easy to see the contemporary relatives of these citrus stands. Florida Citrus Centers seem to share space with gas stations at all most every exit along 1-75 and I-95. Stocked with all varieties of citrus products from marmalades to candy, these businesses rely heavily on Florida kitsch like fake alligators to lure the roadside visitor into their store. While incredibly tacky, in a way I find it a refreshing adaptation of a grand Florida tradition.